Summertime in New York City is filled with events that celebrate the style and grace of women of color. Essence Street Style is a contained space that highlights some of the most amazing melanated, stylish, talented women. Strategically scheduled in the middle of fashion week, Essence has created a space for women of color to celebrate their style collectively. Despite the rain, men, women and children flooded Duggal Greenhouse in the name of fashion. If you were dodging raindrops and missed the festivities, we’ve got you covered. Get into some of our favorite looks from Essence Street Style.
Get your girls together and make your way to Brooklyn for the highly anticipated Essence Street Style festival. You are expected to come in your hottest outfit, ready to mix and mingle with high profile names in black fashion as well as some of musics best dressed women. There will also be a performance from Keyanna Taylor and many more surprise guest.
It’s that time of year again where we head to Brooklyn, NY to bring our non-stop celebration of Black fashion, beauty and style to life with our ESSENCE Street Style Block Party.
Launched in 2014, the ESSENCE Street Style Block Party was created to provide a space where the fashion elite, style influencers, and everyday fashionistas can come to celebrate the unique influence Black women have on all facets of fashion, style and beauty during New York Fashion Week.
Bring your crew and join us, on September 9, from 12PM – 7PM as Insecure star and comedienne, Amanda Seales, hosts what’s sure to be the hottest ticket of NYFW. In addition to highlighting how we create and elevate some of the most talked-about fashion and style trends of the season, your ticket purchase will also allow you access to the following:
A variety of Black-owned vendors offering the season’s must-have products and services will be on hand to provide you with a unique shopping experience like no other.
An Awards Ceremony
This year’s Street Style event will honor songstress, chef and style maven Kelis and fashion influencer Kellie Brown, who will each be on hand to receive their awards.
7 Things Street Style Recap:
Music & Performances
Multi-talented songstress, dancer, model and actress Teyana Taylor, and Afropop superstar Yemi Alade, will each hit the Street Style stage with performances you certainly won’t want to miss. Meanwhile, DJ Olivia Dope and DJ Jasmine Solano will be on hand to keep the party going from the turntables.
A Fashion Show
And because no event celebrating all things Black women and style would be complete without YOU, we’ll also be bringing back our signature Street Style fashion show, featuring a host of the local fashionistas who bring the hottest looks from the catwalk to life on the city sidewalks every day.
A family-friendly event, this year’s Street Style Block Party will also include a space where your mini divas and fly-guys in-training can take part in kid-approved activities.
Bring your style AND your appetite, because there’ll be no shortage of food vendors serving up delicious eats and refreshing beverages to enjoy as we usher in the fabulous fall season.
Essence Street Style Block Party in 2016
Essence is building on its annual Street Style Festival, which will take place on Sept. 9 from noon to 7 p.m. at the Duggal Greenhouse at 63 Flushing Avenue in Brooklyn.
Now in its fourth year, the event will be ticketed for the first time — $20 for early-bird tickets and $25 for tickets purchased at the door — and feature 100 vendors, a large increase from 11 last year.
“Street style is such a popular area on Essence.com and it made sense to create a live extension of that and give people an opportunity to bring that to life,” said Candace Montgomery, executive director of live events and experiential at Essence, who added that they expect to have 10,000 visitors. “We are diversifying the model to be able to offer more to the community.”
The event will be hosted by actress and comedian Amanda Seales and honor Kelis and Kellie Brown, an influencer, for their contributions to fashion and style. There will also be live performances from Teyana Taylor and Yemi Alade and a community fashion show featuring participants from the crowd. The event will feature food trucks along with a designated area for kids. Key sponsors include Macy’s, SheaMoisture and Nike. Other brand partners will have their own activations.
Since being purchased earlier this year from Time Inc. by Richelieu Dennis, founder of SheaMoisture, Montgomery said they’ve combined the brand events and Essence events teams and have been able to build out activation much more quickly with the new structure.
As far as consumer events, Essence is known for its Essence Festival, which takes place in New Orleans every July. According to Montgomery, the goal is to double the event footprint for 2019 and there will be more ticketed franchises, including an event based on love and relationships that is launching in two weeks