The hair extensions and wigs industry is expected to be a $10 billion industry according to a report.
While men are also increasingly using wigs and hair extensions, the bulk of the customers are women. What are the benefits of wigs and hair extensions for women is what we will explore in this post.
Benefits of wigs and hair extensions
Relationship between lustrous hair and feminity
Throughout history, women’s hair has been regarded as a symbol of feminity, sexuality, and power. Therefore, it is no wonder that modern women strive to have amazing hair. Wigs and hair extensions are a perfect way to achieve that look with little time and minimum effort.
Social media and status
One of the areas that social media has had an immense effect on is looks. These days celebrities flaunt their hairstyles on social media and their followers want to achieve the same. Social media has made it more acceptable to wear wigs and hair extensions. Hair extensions are now not just restricted to creating a bouncing look but more and more, hair extensions and wigs are now associated with cuts and flashes of striking color. It is no wonder that balayage is the most searched for hair trend on Google.
Occurrence of hair loss
A study found that 21% of the women studied said they suffered from hair loss or hair thinning. Hair loss or hair thinning can lead to psychological problems like lack of self-esteem, being more self-conscious, and mental trauma. Hair loss amongst women is also increasingly happening because of medical diseases like thyroid disorders, pregnancy, cancer, and alopecia. To overcome these issues women use wigs and hair extensions to ensure that they can have a look and style of their choice and regain their self-confidence.
Impressive and ethical advances in the manufacture of hair extensions and wigs
Advances in technology have made the hair extensions and wigs natural looking and easy to wear and apply. In the last decade or so, the industry has made an effort to make hair extension and wig manufacturing process more transparent and ethical. This has increased the acceptance of wigs and hair extensions as fashion accessories.
Easier to keep up with changing trends
Hair extensions and wigs manufacturers have made efforts to keep up with the latest hair fashion trends and regularly come up with popular styles to satiate the demand. Since it is not possible to change the style and look of natural hair on a regular basis, hair extensions and wigs are used to keep up with the changing trends.
Hair extensions and wigs are a great time saver. Earlier women had to spend hours with various fashion accessories to achieve the ‘right’ look. With pre-styled hair extensions and wigs, women are able to change the style of their hair within minutes which has lead to a high demand for them.
With hair wigs and hair extensions, it is possible to experiment with the style and look of your hair on a regular basis. If a woman finds that a particular style or cut of hair does not suit her, she can easily change it to another without much fuss.
With technological advances still being made and other benefits hair wigs and hair extensions have, it is unlikely that the demand for them is going to decline in the near future.