With Gwen Stefani’s ‘P8NT’ beauty range launching soon, our makeup bags will be jam-packed with celeb-owned brands by the end of the year. But which of the latest star collections are worth emptying our bank accounts for.
Whether you’re a diehard contouring fan or can’t live without lipstick, we’ve selected our favourite makeup lines launched by celebs and the products that live up to the hype.
Jennifer is the latest celeb to release a cosmetics line and it is promising to make us glow just like the superstar. J.Lo's makeup products went on sale on Friday, July 13, and the campaign for them was stunning. She is known for her timeless beauty and the world has seen her get better and better with age.
Jen is among so many other famous women, such as Rihanna and Kat Von D, who have taken interest in the beauty industry and created products for their fans and people everywhere to enjoy. Some of these stars have found major success with their lines, creating gigantic beauty empires--and the best part is that so many of them are Latinas.
Jennifer teamed up with INGLOT Cosmetics to release her own line of makeup. J.Lo x Inglot includes everything from fake eyelashes to lip-glosses and eye shadow palettes. Now when is she releasing a skincare line with her secret to anti-ageing?
Camila Cabello announced in July 2018 that she was teaming up with L'Oréal for a makeup collection. What's more special is that the line is called Havana, an ode to her hit single and to the place where she was born, Cuba. It is so awesome.
Rihanna challenged other makeup brands with Fenty Beauty. Rihanna released her own beauty line called Fenty Beauty and completely rocked the makeup world. Her line promised inclusivity for all skin tones and launched with 40 different shades of foundation. She partnered with Sephora to sell the products and they sold out on the week of its release.
Kat Von D
Only a few people have seen as much success with their beauty brands as Kat Von D has. Kat Von D has been around for 10 years and shows no signs of slowing down. The products are beloved by fans and makeup professionals swear by them.
Might have not been the first celeb to jump on the beauty train, but she sure has made Kylie Cosmetics into a successful business. The lip kit creator's company, which started in 2015, was estimated to be worth $800 million in July 2018.
her little sister Kylie saw much success with her cosmetics line, Kim Kardashian launched KKW Beauty in 2017. The reality TV star sells everything from lip glosses to highlighters and eye shadow palettes.
La La Anthony
The TV host and actress teamed up Motives Cosmetics in 2012 and released her own makeup collection called Motives for La La.
Selena Quintanilla posthumously released a makeup line through MAC Cosmetics in 2016. Her sister, Suzette Quintanilla, posed with the box of the products that were made to honour the late Queen of Tejano music.
Katy Perry teamed up with Cover Girl in 2016 to release her own collection to be sold at drugstores. The line included her Katy Kat Matte lipsticks, which came in an array of shades and were super affordable.
The former Posh Spice girl may have the reputation of never smiling, but she’s always well put together. Last fall, Estee Lauder contacted her to make a capsule collection with them and it was so successful that they just launched a new one. Of course, it comes with a good marketing campaign on social networks, where Victoria teaches you how to apply your makeup in a short video.
A mother and an actress, Jessica Alba decided to create an entire company of environmentally-friendly products for home and personal use. It’s called Honest Beauty and the sales have gone so well that Forbes put her on one of its covers in 2015 as one of the richest entrepreneurs in the United States.
Her inspiration came during her first pregnancy, when she began worrying about the chemical composition of commercial baby products, so she started researching to create a line of natural but affordable products.
Celebrities often set trends when it comes to beauty and fashion, and that's why a lot of them have started their own makeup lines.